1. Start with why.
I like to start my projects off with mission statements. When you have a mission statement, it acts as a constant reminder of why you're doing what you're doing. You are going to have seasons in your life when you’ll want to give up, and your mission statement will be there to give you the energy and encouragement to keep you going. Post it somewhere in your office where you will see it everyday.
2. Know your target audience and ignore everyone else.
I'm just kidding... don't ignore everyone else! But you do want to know your target audience. If you don't, it will be very difficult to come up with relevant content to write for them. When you know whom you are talking to, that person knows it too, and they will want to read your stuff, use your services and tell their friends about you! People often get afraid of this part: defining their niche. They believe that targeting a certain group of people will decrease their sales. This could not be further from the truth. In fact, the total opposite happens when you define your target. You will see growth in your readership and growth in your sales. Make it easy for people to know right away if you are what they are looking for. My target market is women between the age of 35-45 that want to know their purpose and turn their purpose into their paycheck. But that does not stop the thousands of twenty-somethings that have come to me and watched my videos and read my blog. By defining your niche, you know what your target market struggles with, so it's easy for you to communicate effectively with them--you speak their language. So don't be afraid to niche your business. I once heard someone say it's your niche that makes you rich!
3. Create high value content.
Create content that your ideal client will benefit from right away. Give them action steps to take away and implement in their own life. Unless you're Ashton Kutcher and people want to know what you ate for dinner last night, people don't really care about just you. I mean they care about you, like they don't want you to get hit by a big yellow school bus or anything, but more often than not people are looking out for themselves. They want to know "what's in it for them" So give them value when they come to your blog and they will want to come back for more! Think about the blogs that you keep going back to read… Why do you keep reading them? I'm sure you’ll find it's because that blog is giving you valuable content and information, pertaining your unique situation, that you can implement right away.
4. Share your blog in your newsletter.
If you have a newsletter, and I hope you do, post links in your newsletter to your blog.
5. Share your blog through social media.
Always give a little taste of your blog on your social media sites, then lead your followers to the real thing. When you make a post on Facebook for instance, you could post a pretty picture with just the first 1-3 lines off your new blog post in the comment section. Then, copy and paste the link to your blog in the same Facebook post. The photo below is an example of blog posting on social media. Do you see how I gave just a few sentences then ended it with, “want to know how I did it?”, with an arrow pointing to the link. This gets readers off social media and onto your blog. Click the photo below to enlarge it and see how I've used this tip.
I cannot express how important this tip is. Consistency is KEY! In order to increase readership on your blog it is imperative that you be consistent. Nothing turns people off more than when they go to someone’s blog and nothing new has been posted since last year. If this is the case for you, I would recommend that you take your blog down until you make a commitment to blogging on a consistent basis.
Let's face it--there are millions of other blogs out there on your topic alone. People can and will easily find someone else that is more consistent with their content and possibly never return to your blog again. To ensure this doesn't happen to you, make sure you are giving them kick a$$ content on a regular basis so they'll always come back wanting more!
Make sure your photos are pretty, clear and relevant to you, your blog and your brand. Don't skip this part. Adding photos is a great way to engage your audience. Making it even easier for you, technology has evolved so a lot of phones have great quality cameras in them. Don't be afraid to use your phone to capture a great shot! In today's world we are obsessed with photos so use them as often as possible.
8. Post comments on other people’s blog.
Find other blogs in your niche and comment on them. Usually when you post on other blogs it gives you an option to leave your website address. How many times have you gone to a blog and seen someone’s comment that interested you, and you clicked on their link and started reading their blog? I'm sure this has happened to you at least once or twice.
When you start posting on other blogs, readers in your niche can link back to you. If you get one new reader out of the deal--that's a great day! A 500-foot brick building is not built in just one day, the bricks are laid one-by-one, and your readership will be built the same way. Enjoy the process and celebrate along the way!
What are some other ways you market your blog? Post them below. Also, post your blog website. Why? TO GET MORE PEOPLE OVER TO YOUR BLOG silly goose…! Did you not just hear a word I said about posting on other peoples blogs?!