Hey! I hope you've been AMAZING!
The other day I was looking through a box that had some old products from my store- I came across one of my bookmarks that I used to make! These bookmarks were the first products I ever sold in stores, and they went on to sell in three different boutiques here in Baltimore. I LOVED making these! I started reflecting on how differently I run my business in today's world to how I did 13 years ago. The photo on the bottom right is myself and Joel, the owner of a book store in Owings Mills. This picture was taken in 2000. During that time I also had a cleaning business. I remember getting flyers made and walking around hanging them on doorknobs, running weekly ads in the local newspaper, and having magnetic signs on my car. Now, I am not saying that those methods are a "bad" idea or that they won't work...I'm just saying there's another more effective and faster way- using the internet!
Most people today do not go for the phone book or look on the refrigerator for a flyer they saved with the intention of using it. They/We do this:GOOGLE it!!! We look it up on our phones, tablets, laptops, - or whatever other little device are out there. So, you want to GO where people are -which is- the internet! This is called Internet Marketing. Today, this is the way people are doing business. It's the most affordable (many times the start-up cost can cost you $0.00 depending on your product or service),
effective and fastest way to start your business, - and get your service or product in front of as many people as you can.
I've met so many people who want to have their own business but are afraid of using social media. (Although, that's another topic for another day.) Social media can spread your message faster than 13 years ago when I was walking door to door hoping, wishing and praying a dog didn't come running after us for going up to their door and hanging flyers! In today's world you've got to be on the internet in some way, shape or form! Think about it- for under $20.00 a year you can own a piece of cyber real-estate by having your own website!
Here are 6 simple ways to start your business in the new world of business.
So here are the 6 easy steps to setting up your new business in the new world of business. Get started and come back here, as I want to hear from you! Let me know how this works out for you so far ;)
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