1. Get clear about why you started your business. What does your mission statement say? Are you still on course? Being clear on why you went into business in the first place will allow you to take advantage of the fact that when times get tough...and they will... your reason for starting will help you stay on course. Typically when you start a business it’s because you've come up with a solution to someone else's problem. Your business is not even about you, it's about the people you serve. Remembering this can give you the strength and motivation to work through that rough patch and fulfill your purpose.
2. Write a monthly plan of action. Think ahead. When you have a business you have a vision for where you see your business going. Write out your plan of action each month. What products, services and offers do you want to produce? Get creative. Think about what holidays or events are coming up and create a plan that makes the most of them.
3. Market your business in ways you love. When I first started my business I thought I had to be on every single social media site that existed. Not so. If you don't like being on camera and speaking, stop sweating over making YouTube videos just because someone else is successful with them. If you love to write, blog. If you love to speak in front of a camera, make YouTube videos. It’s that simple. You want to keep your marketing simple, easy and fun because you're going to have to do a lot of it!
4. Create a system to receive clients. If 50 people came to you right now wanting your services are you prepared to serve them? If you are, awesome! If not, stop praying for God to increase your business when you have not prepared an atmosphere to receive. I had a client a few years ago that opened up her own hair salon. When I went to visit her at her shop I saw how she was keeping it totally unorganized. She was asking for more clients, but she was not prepared to help them effectively. Her products were all over the place and nothing had a home. Are you asking God to bless a mess? If you want more clients, take the first step by being prepared to handle more business.
5. Make sure your environment is conducive to your business. Do you have clothes, shoes, kids toys and last night's dinner plate in your office? In order to run a successful home business you must treat it like a real business. If your home office was in a public building, would you be proud to have people walk into it right now? If so, awesome! If not, get it together! Click HERE to read 5 Ways To Create A Home Office That Sets You Up For A Successful Business
And if you need guidance in cleaning and organizing your whole home, this class will help you! Click HERE
6. Be consistent. I speak with a lot of business owners who say they want more clients on a regular basis, but they themselves are not being consistent. One of the most exciting things about being an entrepreneur is having the freedom to do whatever you want, whenever you want. But that does not mean you can be inconsistent with your business. When I owned my boutique, my hours were 11am - 5pm Monday - Friday. If on Tuesday morning I woke up and felt kinda sluggish...I would simply open the store late. I'm the boss, right? Not good business! There were many times I would decide to go in late simply because I could and I would have customers waiting outside of my store and waiting for me when I would pull up. Thank God for the customers that did stick around, but I cannot tell you how many customers I lost because I was not being consistent with my store hours. What is it your customers are looking forward to from you? What do you need to be more consistent in doing? Blogging? Emailing? Marketing? Networking? Create an action plan and stick to it! This is the backbone of your business. People want to know who you are and what your business is all about before they start pulling out their credit card and buying. They want to know they can trust you. They want to know you're a real business and not some fly-by-night company that is here today and gone tomorrow. Build relationships with them through your marketing efforts. This could be the very piece that's missing from you reaching your business goals: consistency.
7. Start right where you are! Are you caught up in "perfection"? Are you constantly working on your website? Changing your business cards? Making sure all your file folders match? Stop it! Stop focusing on being perfect and focus on changing lives! I remember the day my mentor told me to bloom right where I was planted. She told me to get started blessing people with what I had right there in that moment and stop getting caught up in all the bells and whistles of my business. When I first launched my coaching website it was a mess! I had no idea about editing, content writing and copywriting. As my company began to grow, so did I. I was able to invest more into my business and get the help I needed simply because I got started with what I had.
Focus your attention on getting clients and customers. You can improve your business as you grow.
So I say to you what my mentor said to me, "bloom right where you are planted" I want to hear from! Let me know what action you're going to take to make your home-base business a success in the comments below.